Marketing Manager Nuremberg, DE Available for new roles

Jonas
Lutz.

I combine brand strategy, content production and technical execution. Currently leading the marketing stack at Dornauers in Nuremberg; previously three years of B2B content production for Design Offices with clients such as BMW, Marc O'Polo, Drees & Sommer and Sparda-Bank.

+0%
Revenue Q4 2025
0
BMW Event Reach
0+
B2B Video Outputs
0
Web App Users
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01 — About
Jonas Lutz, portrait

Marketing generalist
with a technical
foundation.

My background is in media production and media technology (B.Eng., OTH Amberg-Weiden); my professional practice sits at the intersection of brand, content, e-commerce and digital processes.

Over the past years I have worked across three very different structures: a media agency, a corporate-style B2B company with 50+ locations, and a family-run food business with its own production. This mix has shaped my understanding of how marketing functions across different organizational logics.

My strength lies in connecting: between strategy and execution, between creative idea and technical implementation, between marketing and adjacent functions like sales, operations or compliance. I think in systems, not in isolated assets, and work consistently outcome-oriented along SMART principles.

A second, growing focus is the application of AI in marketing workflows — not as an output accelerator, but as a structured operating layer for content, consistency and topic intelligence.

Languages
German & Czech (native)
English (excellent)
Location & Mobility
Nuremberg, Germany
Open to relocate to Erlangen
02 — How I Work

A consistent principle — from briefing to iteration.

— 01

Discover

Listen to stakeholders, review data, understand market and audience.

— 02

Define

Sharpen the brief, set SMART objectives, build a messaging hierarchy.

— 03

Design

Develop concept, visual language and argumentative logic.

— 04

Deliver

Production and coordination internally and with external partners; clean launch.

— 05

Measure

Measure results, capture insights, sharpen the next iteration.

03 — Selected Work

Seven projects
that represent
my work.

A selection across B2B video, e-commerce, internal tools, sales enablement and event production. Each project with a clear business angle and a measurable or qualitatively meaningful outcome.

01 / 07
E-commerce · Brand

Dornauers — Website relaunch for the Christmas season

Shopify SEO/SEA Conversion AI Workflows
Context
Marketing Manager at Dornauers Lebküchnerei & Chocolaterie in Nuremberg. Responsibility for the entire digital brand presence, including the Shopify-based online shop during the most important sales season of the year.
Task
Strategic relaunch of the website ahead of the Christmas season — with the goal of improving conversion, brand impact and organic visibility simultaneously.
Execution
Concept, storytelling, redesign, conversion logic, mobile optimization as well as SEO and SEA — done in-house. Shopify customizations, AI-supported copywriting and image editing as part of the production stack.
Outcome
Christmas-season revenue 2025 increased by approximately 80 % year-over-year. Direct business impact in the highest-revenue period of the year.
+80%
Revenue Q4 YoY
09 / 25
Launch
1
Person, end-to-end
After the relaunch
Before the relaunch
BEFORE
AFTER
Drag the slider to compare
02 / 07
Internal Tool · Compliance

Internal Web App — Single Source of Truth for 45 Employees

HTML/CSS/JS Supabase Apps Script Netlify GitHub
Context
Dornauers operates five branches and an own production. Employees need to provide customers with legally sound information on all ingredients, allergens and product details — across a constantly growing assortment and under EU food labeling regulation.
Task
Build a central, intuitive application that brings together product knowledge, ordering and logistics processes, vacation requests, FAQs and onboarding content — as a single source of truth for daily operations.
Execution
End-to-end concept and technical implementation of the web app. Built a searchable product catalog with allergen filter, an ordering logic for branches, vacation requests, checklists with a points-based motivation system, and an FAQ section. Backend logic via Google Apps Script and Supabase, hosting on Netlify, version control via GitHub.
Outcome
Daily use by all 45 employees across five branches and production. Tangible efficiency gains in logistics and planning, lower error rate in compliance information, and structural improvement in production planning via the integrated stock system.
45
Daily users
5+1
Branches + production
08 / 25
Launch
Web app dashboard — Lebküchnerei Dornauer
Allergen lookup in the web app
03 / 07
B2B Strategy · Sales Enablement

Design Offices — Sales enablement platform for 30+ sales reps

Strategy Material Design Performance Tracking
Context
At Design Offices, the quality of sales materials directly determines success in the sales process: floor plans, location data, workplace impact studies, product arguments and references must be precise and up to date for the sales team at all times.
Task
Build a centralized, controllable material hub that lets a 30+ person sales team retrieve argument materials for different industries, company sizes and use cases.
Execution
Co-selection and operational ownership of the sales enablement platform. Conception and creation of all marketing and sales materials: floor plans, location data sheets, neighborhood analyses, whitepapers, studies on workplace performance and well-being in modern work environments, and audience-specific argument papers — dozens of materials per location across 50+ locations. Monitoring of material usage to continuously refine the communications strategy.
Outcome
Reduced preparation time in the sales process, higher pitch consistency across all locations, visually consistent material with reduced error rate, and better steering on leadership level through measurable usage data.
30+
Sales reps
50+
Locations
100s
Materials
For confidentiality reasons, only video assets I produced and that are publicly available are shown here. Platform screenshots and internal materials cannot be shared publicly.
Design Offices Sales Video
YouTube · Play
Sales argumentation — video asset
More sales materials
Sales Asset II Sales Asset III
04 / 07
B2B Content · Video

Design Offices — Customer Stories & Panel Formats

Premiere Pro After Effects Lightroom Audio
Context
Three years as Content Creator and Marketing Generalist at Design Offices, one of Germany's leading providers of flexible office and conference solutions with 50+ locations. Audience: C-level decision-makers from mid-cap and large companies.
Task
Build a continuous stream of B2B video content that conveys the brand's value proposition to strategic decision-makers and at the same time delivers concrete sales arguments.
Execution
Customer Stories End-to-end ownership of concept, customer acquisition, and shoot scheduling on location. Equipment setup, conducting interviews as both camera operator and interviewer, and full post-production and delivery — all in-house. Produced with brands such as Marc O'Polo, Drees & Sommer, Sparda-Bank, The People Branding Company, Sportscheck, Commha Consulting and Ginkgo Management Consulting. Panel and Event Formats Responsibility for hosted formats on topics such as leadership, new work, creativity, transformation, digital & hybrid work, business innovation, agility and product ownership — with industry experts as guests. Concept, shoot planning, recording and editing in-house.
Outcome
Over 50 produced video assets in three years, used continuously in the sales process and brand communications, publicly accessible content library with long-term impact.
Commha Consulting Customer Story
Featured · YouTube
Commha Consulting — Featured Customer Story
Marc O'Polo Customer Story
YouTube · Play
Marc O'Polo — Customer Story
New Work Transformation Panel
YouTube · Play
Transformation — Panel Format
More selected formats
Sparda-Bank Story
Bonus · Brand Production

Brand Film — Co-Concept & Production Lead.

On more elaborate productions with an external film crew, my role shifts: from producer to concept and organization partner. On the following image clip, I co-led the concept and organization within the marketing team — the actual filming was handled by an external production team.

Design Offices Brand Image Clip
Featured · YouTube
Role Concept & Organization · Filming External film crew · Format Brand image clip
05 / 07
Premium Brand · MICE Coverage

BMW — "BMW Erleben 2024" Event Coverage

Premium Video Event Coverage Photo & Video
Context
Large-scale event series of the BMW Group at Design Offices Munich Macherei. Over five weeks, the ground floor was transformed into an exclusive BMW showroom with its own reception — including plenary areas, workshop rooms and the launch presentation of the new BMW 2 Series Gran Coupé. 3,700 attendees from the German BMW dealer organization.
Task
Full media coverage of an event of this scale across the entire event period — photo, video and visual documentation at premium level, matching BMW's brand world.
Execution
Concept and production of the photo and video coverage on site. On-site coordination across multiple event weeks, alignment with stakeholders on both BMW and Design Offices side, production of a condensed recap film.
Outcome
High-quality, premium-level brand communication for one of the world's most recognized automotive brands — embedded in a logistically complex event series with 2,260 m² of event space, 180 vehicles on display, and 60 newly installed EV charging stations.
3,700
Attendees
2,260 m²
Event space
180
Vehicles
5 wks
Event duration
BMW MICE Event Coverage
YouTube · Play
BMW Erleben 2024 — Event Recap
06 / 07
Multi-Brand Event Series · New Work

Work. Lead. Space. — New Work event series across German cities

Media Coverage Location Coordination Tech Customer Coordination
Context
"Work. Lead. Space. — New Work in your city" is a joint event series by four strong partners: Accenture, Design Offices, Haufe and Vitra. It brings together local thought leaders, C-level decision-makers and industry experts in German cities to discuss concrete solutions for tomorrow's working world.
Accenture Design Offices Haufe Vitra
Task
Media coverage of the event series and coordination of locations, participating customers and the necessary tech on site — including panel recordings, photo coverage and recap material for the accompanying microsite work-lead-space.de.
Execution
Media responsibility for the event series, including location, customer and tech coordination. Recording of multiple moderated panel discussions with speakers from companies like Allianz, JLL, Serviceplan, Design Offices and The People Branding Company. Topics: leadership, mindfulness in the workplace, hybrid-work routines, and bringing modern workspaces to life.
Outcome
Multi-part event series with prominent C-level speakers, made permanently available via the microsite, and thereby usable for brand, PR and lead-generation purposes by all four partner companies well beyond the event date.
Selected speakers (Munich event, 2023)
Dr. Joachim Gripp · CEO, Design Offices · Stephan Leimbach · Head of Office Investment Germany, JLL · Axel Schörner · Head of Corporate Real Estate, Serviceplan · Christoph Müller-Höcker · Group Mindfulness Lead, Allianz · Céline Flores Willers · CEO, The People Branding Company
View work-lead-space.de live
07 / 07
Brand Operations · Photography

Design Offices — Multi-location photo production across ten sites

Concept Location Scouting Direction DAM Integration
Context
Building a visual asset pool for the Design Offices brand across multiple locations — as the foundation for website, social media, sales material and print over several years.
Task
Concept and execution of a large-scale photo production at ten locations, including company-wide discoverability and reusability of the material across all relevant teams.
Execution
Concept development, location scouting, photographer selection and coordination (four external photographers), on-site direction and asset management. Project coordination within a two-person internal marketing team across multiple weeks. Integration into a central digital asset management system with metadata, tagging and filter logic, so that produced content became findable and reusable company-wide (system external, conception and population in-house).
Outcome
Over 500 produced assets, € 15,000 budget, multi-year usage. The majority of the location and social media images currently used on the Design Offices website come from this production — significant savings on recurring production costs and consistent visual language across all touchpoints.
Production Numbers · 2024
500+
Assets produced
10
Locations across Germany
4
Photographers coordinated
15K€
Budget owned
10 locations · Multi-week production · Multi-year asset usage
System Architecture

From shoot to company-wide
usability.

The real value of the production came from integrating it into an existing DAM system — produced assets became taggable, searchable and available to all teams.

— 01 / Capture
On-site direction

Four photographers, ten locations, one consistent visual language.

PHOTO · ONSITE
— 02 / Enrich
Tagging

Metadata and semantic categorization per asset.

METADATA · TAGS
— 03 / Search
Filter logic

Search by location, motif, use case and format.

FILTER · DAM
— 04 / Distribute
Cross-team

Availability across sales, marketing and location teams.

CROSS-TEAM

Selected Collaborations

BMW Marc O'Polo Edeka Drees & Sommer Sparda-Bank Accenture Vitra Haufe Sportscheck The People Branding Company Commha Consulting Ginkgo Management Consulting BMW Marc O'Polo Edeka Drees & Sommer Sparda-Bank Accenture Vitra Haufe Sportscheck The People Branding Company Commha Consulting Ginkgo Management Consulting
04 — AI in Marketing

AI as an operating layer, not an output accelerator.

Three concepts I am actively thinking about and partly already implementing. They follow a common principle: relieve marketing teams while increasing quality, consistency and strategic sharpness at the same time.

— 01 / Workflow

Content Repurposing
Workflow

From a central campaign brief, consistent assets are derived for different channels, formats and markets: LinkedIn, landing pages, newsletters, sales one-pagers, presentations, regional adaptations — with clear approval steps instead of fragmentation.

— 02 / Intelligence

Thought Leadership
Intelligence

A system that continuously captures relevant topic clusters: trends, audience questions, competitor moves, regulatory shifts — translated into actionable content ideas, whitepaper outlines and sales narratives.

— 03 / Assistant

Brand & Campaign
Assistant

An internal AI assistant that supports marketing teams with tonality, positioning and consistency: checks copy against brand voice, suggests headlines, translates technical statements into benefit arguments, builds messaging hierarchies from complex subject matter.

Work in Progress

Ubo —
Multi-Agent
Backbone.

In parallel I am developing "Ubo" — a multi-agent system that orchestrates specialized AI agents through a flat coordinator architecture. Tech stack: FastAPI backend, multiple language models (Claude, OpenAI, local Gemma via Ollama), three-layer memory system (SQLite, vector DB, semantic notes layer).

The project is both a technical self-study and a conceptual playground for the marketing applications outlined above — driven by the ambition to stay technically state of the art and to truly understand new tools rather than just use them.

FastAPI Claude OpenAI Ollama / Gemma SQLite Vector DB Multi-Agent Architecture
05 — Skills & Tools

Specialized in depth — and in connection.

Strategy

  • Brand Management
  • Content Strategy
  • Campaign Planning
  • B2B & B2C
  • Sales Enablement
  • Stakeholder Management

Production

  • Photoshop / Illustrator
  • InDesign
  • Premiere Pro
  • After Effects
  • Lightroom
  • Photo & Video Direction

Web & Tech

  • HTML / CSS / JavaScript
  • Shopify
  • Supabase
  • Netlify / GitHub
  • Google Apps Script
  • Google Analytics

AI Workflows

  • Claude
  • ChatGPT
  • Content Pipelines
  • Multi-Agent Architectures
  • Prompt Engineering
  • Brand Consistency Systems
06 — Contact

Let's
talk.

If you are filling a role where marketing is thought of strategically, technically and creatively at the same time — I would be glad to hear from you.

Email
jonasflolutz@icloud.com
LinkedIn
linkedin.com/in/jonas-lutz-2506ab256
© 2026 Jonas Lutz · jonaslflutz.de
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